5 Mistakes That Impact on Content Marketing

You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to concentrate properly on content marketing. And while you are doing that, you need to avoid a few amateurish content marketing mistakes to get the best results.

Here’s a quick look at some of the most common content marketing mistakes that can make even your most honest and outstanding efforts look ordinary.

Not Automating the Marketing Procedure
You have been into content marketing for quite some time. And you are still performing each and every step manually.

 Well, that’s one of the major mistakes that you can commit. Marketing these days is not only about creativity that you can use in the copy. It’s more about spreading the word about it. And this involves a proper use of technology. When technology offers you a lot of tools for automating content marketing, especially for the social media websites, there’s no reason you should not make use of those. It ensures that you don’t have to think about posting regularly on social media, as the automation tool does it for you. And if you don’t adapt the social media automation tools, you’re sure to remain a step behind your competitors.

Not Balancing between Reader and Search Engine
When you are going for content marketing, you want the readers to go through your content. But for that, it is essential that they first discover those. This is where the necessity of keeping the content optimized for search engine becomes relevant. The more optimized your contents are for the search engine, the easier will it be for the readers to find them.
However, that’s not all. You need to write for the readers as well. Because if the readers don’t find the content to be good enough to read, they are not going to share it. And it will have a negative impact on your marketing process.

Focusing on Quantity Instead of Quality

 How many contents are you composing on a daily basis?
Is this the first question that comes to your mind while thinking about content marketing?
Then you are surely going the wrong way!
While creating content, it is, no doubt, important to focus on quantity. But you can’t go on creating innumerable contents and ensure that all of them are of the highest quality. But to perform well with your content, quality has to be the most important aspect.

So, how can you create quality content?
There are a few easy ways. You need to:

• select a topic that’s in trend
• make the content unique
• use proper keywords, but avoid stuffing them too much.

Once you create high-quality content that readers love, they are sure to share it themselves, thus giving your content a wider reach.

Not Focusing on Marketing

You have created a great content. You have selected a topic that’s in-vogue. You’ve also ensured that what you’ve written is unique. Yet, you find that no one is reading your content.
Why does this happen? This must be the question that’s bothering you.

Now, ask yourself another question: have you done anything special to ensure that people can find your content easily? In short, have you focused properly on the marketing aspect?

Remember, content marketing has two distinct parts. While most people focus more on the creation of the content, the marketing aspect is equally important, if not more. So, it is essential for you to spread the word about your content. You have to post it on a reputed blog and share it across social media to catch the attention of your target audience.

Giving It up Midway

What’s your primary target when you are going for content marketing?
Of course, to increase traffic to your website and enhance profit. But are you looking forward to become rich within a week or a month?

This is something impossible. Content marketing usually gives results on a long term. So, you will need to continue pursuing the activities consistently.

However, it has been observed that as content marketing does not offer much result in the short term. So, if you want to give it up only because it’s not helping you to increase the profits significantly within a week, that’s going to be a major mistake.

If you are engaging in content marketing, it is essential to avoid these few mistakes to get the best results.



Author: Adam Frankel
Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, eCommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online. 
 Credits: business2community.com 

How to be Successful in Content marketing With Short Articles

If you are considering getting into content marketing, however, aren't sure how then look no further. Here you will get some insight on ways to be successful in short article marketing. The more you find out about short article marketing, the more successful you can end up being, so digest the info article and see what you can apply towards your goals.

Since a considerable part of content marketing involves sending unique posts to different directories, you searching for an easy way to develop many individual articles. You can spin the posts yourself, use  article spinning/rewriting software like Wordai, Spinrewriter or Multiblogger, or employ an manual article spinning service.

Don't consist of redundant information in your report. The point of a short article utilized for marketing purposes is to provide readers a reason to visit your website. Readers will not click to visit your website after reading if the articles you compose includes all the information that a potential visitor is looking for.

Your natural disposition might be to hold a fictionalized account foe the product and services in your article marketing campaign, however, you must constantly continue to be truthful. If you're marketing something for which you can not find anything favorable to say, then you must definitely start selling some other product or service. Do not attempt to spin a product into gold, try to highlights the good points.
Your short article ought to always be relevant to whatever it is ensuring. If you are writing about home enhancement, there is no factor to throw in a story about your current vacation to the Bahamas.

When you're attempting to end up being an active business owner through article marketing, you need to understand that trust is maybe the most important word in business. This applied for similarly to  web business as well as a live company. Be trustworthy to yours readers. So, work to reveal your readers that you're an honest individual.

Utilize the good list format if you are having difficulty organizing your articles and getting them check out. Articles set up as lists have actually proven to be efficient and incredibly accessible on the internet. Readers react pretty well well to the list-type articles. Lists keep article paragraphs short and punchy - suitable for online writing.

The local Chamber of Commerce can be an outstanding resource when looking for reliable ways to disperse your content marketing material. A lot of Chambers of Commerce have a website where your post can be displayed and even offered to a link of your company's site, and they also send out routine emails with beneficial material to members which can incorporate your short article.

Now that you have a good idea of exactly what you must do for your article marketing ventures ought to begin applying all the details you have discovered. The only method you're going to see in any success is if you actually use that by yourself, apply what you learn and see success.

If you are thinking about getting into article marketing but aren't sure how then look no even more. The more you know about short article marketing, the more successful you can become, so try to apply the information in this article and see what you can use to your goals.

Blind article spinning, that was a craze in 2013-14, is not at all very reliable for article marketing. Since a significant part of the article marketing includes sending unique articles to various directory sites; you require a simple method to develop numerous individual short articles. You can spin the posts yourself, use post rewriting software, or hire a post spinning service. Beware, Google Penguin and afterward updates targeted low quality and plagiarized content to penalize. Be careful with your spinning.

Best of luck!

Social Media + Content Marketing = $$

I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one of their top five content marketing tactics.
I like to think of social media as the vehicle that drives your content where you want it to go. But as social media continues to evolve, it’s important to remember that we’re not driving down a one-way street. Social media presents more opportunities than just a dissemination platform. It can also be used as a means for engaging your online community, publishing and targeting specific content and building brand awareness.
So how do we leverage social media in a way that drives our content marketing efforts forward? Well, as a person and marketer who’s taken a few road trips in her day, I can tell you that ensuring that the social media marketing and content marketing wheels are aligned is essential. Here are some best practices and tips to ensure you’re ready to roll.

Map Your Route

Anyone who sets out on a road trip maps out the route to their end destination So when it comes to using social media to amp up your content marketing efforts, create a social media content plan to act as your roadmap.
To get started, ask yourself the following questions.

• What do I want my followers to know about my brand? (What niche do I serve?)
• What are my customers’ pain points?
• How can I provide something of value? How can I empathize with my audience?
• What type of content does my audience consume on social? (Generally speaking, How-to and List posts are wildly successful.)
• What social platforms should i be a part of? (Where is my target audience? Do I need to be on every platform?)
• What kind of results do I want? (Increased social traffic to my blog? More followers?)
• How will I measure results? (Engagement metrics? Social traffic to the website?)

Understanding who your audience is and how they use social media will help you create a content plan that provides the type and style of content that will resonate.

Use the Right Fuel

Filling up with the right fuel ensures your vehicle doesn’t break down a mile down the road. So when it comes to social media as a content marketing tactic, make sure you’re engaging your audience with the right kind of content at the right time.
Use the analytics available on social platforms to see what kind of content is driving the most engagement (likes, shares, link clicks and comments) and when your content is getting the most engagement. This will allow you to tailor your content to that specific social audience and drive engagement.
Also, keep track of trending topics. Trending topics present opportunities for you to become part of the conversation and create timely content that showcases your expertise or product offerings.

Stop for Directions

If you get a little lost or just want to make sure you’re going the right way, use social media to tap your audience for insights and content ideas.
One excellent way to gain insights is through creating a poll. For example, each week TopRank Marketing asks its Twitter followers to weigh in on a marketing related topic. Not only does this foster engagement, but it also helps us understand our audience better. The information we collected can also be used in future content pieces–that we know our social audience will care about.

Find the Right Radio Station

Having the proper tunage is a must-have for any lengthy road trip. The right music sets the mood and makes it impossible for you to stop singing along. Similarly, optimizing content for social channels ensures your message is easily received, understood and shareable.
For example, optimize images to fit with the optimal dimensions for each social network. HubSpot offers the ultimate cheat sheet on sizing images.
And in addition to photos, consider repurposing existing content to republish on social. For example, you could transform how-to blog post and into an easily shareable infographic. Or consider republishing long-form content on LinkedIn Publisher. (Note: If you do decide to republish a long-form post, make it unique. Don’t just copy and paste. You don’t want to spread duplicate content around.)

CREDIT: toprankblog.com