Why An Optimized Content Strategy Is Crucial For Social Search

I always thought that content was crucial since the beginnings of SEO.

So it's like golf!

It comes a time when we play, let us say. Remember, nothing seems to work. You should take it into account. Now look, the ball goes often in another way that the one expected. Eventually, at that moment, a professional comes to me and says. Place your feet like that, grab your wood like that, take a seat like position, move your swing in a clock approach and keep, no stick yours eyes at the ball and keep it there until the ball is gone. Something likes this. Oftentimes return to the basics in SERP optimisation is for me. It's a well internet in interesting and credible websites. Focus on strong, consistent and optimized content distributed effectively through the Search Engine Optimisation, while the fundamentals of organic search optimization remain important -such as ensuring you have a strong technical website that the search engine robots can crawl. While publishing and distribution of an optimized content marketing strategy, that shift is the creation.

I'm even going so far as to say, you better don't even worry about your SERP optimisation and social media strategies.

Worry only about your optimized content marketing strategy and you will win at both search and social after all. Off, we will define an optimized content marketing strategy. I've borrowed the base of the definition from our friends at the Content Marketing Institute and adapted it to take into consideration the concept of optimized. My adaptations are bolded below. Actually, approximately 365 days ago, Google officially started clamping down on bogus backlinks. Look, that's, backlink farms and web spam backlinking strategies used to get sites ranked higher. Therefore if your web presence was employing these tactics it may have actually disappeared from organic search results all of a sudden. Optimize your content for the keywords you know your prospects are using to find you and that they are converting on. Known point backlinks in the press release, blog post or case study to your website, or better yet, a conversion page. Basically, socialize the content through your So in case it is a press release. Also, approximately 330 days ago, Google launched the +1 button allowing Google searchers to specify content they recommend. Besides, clicking the +1 button on a piece of content is shorthand for it's pretty cool and, you guessed it, another social signal that affects organic search rankings. About 100 days ago, Google launched a major algorithm change called the Freshness Update that gives priority to fresh, timely content like press releases, blogs, news and events. The question is. Why? Since fresh content is more relevant.

When you publish content in Twitter or Facebook, how findable is that content after 24 hours, 48 hours, one week, one month?

With Google+ and SpYW your content has further reach and a longer life than in any other was pushing social platforms way ahead of a lot of the competition. Undoubtedly it's quite gratufyign to optimisation to simply being an outcome of an optimized content marketing strategy. I'm sure you heard about this. Download. With that said, this article was originally published on Search Engine Watch.