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Videos will appear in people's feeds in a three aspect ratio so they won't get the screen, way they do on Snapchat or within Facebook's Canvas ad format or Instant Articles. Remember, marTech Europe returns to 12, London or UK November. People have to click on video in their feed, click on the expanded video, arrows will appear in upper right corner to decisively make the video 'fullscreen', to see a fullscreen vertical video on Facebook.
It's not supporting the format as fully as Snapchat, that had popularized vertical video to point that both Facebook and YouTube got on board with it past year, despite the fact that Facebook has been getting more obvious about its support of vertical videos.
Previously vertical videos were cropped into squares when displayed in people's news feed, and people had to click to see the vertically oriented version. Now vertically formatted Live, videos and including TV ads broadcasts, will appear as vertically formatted videos in iOS and Android users' news feeds. Now vertically formatted Live, videos or even including commercials broadcasts, will appear as vertically formatted videos in iOS and Android users' news feeds.
They should be indirectly favored, the way Facebook has come to indirectly favor its native videos over ones shared from another video maintenance like YouTube, while Facebook's news feed algorithm was not explicitly favoring vertical videos over horizontal ones something it does do for live videos over recorded ones if vertical videos outperform horizontal ones in the engagement metrics Facebook's algorithm gets into account. Now look, the fact that people on Facebook have probably been spending more time watching vertical videos and watching with sound on could lead to more vertical videos appearing in people's feeds, and also as it should cement the format's popularity among previously hesitant brands and publishers.
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Videos will appear in people's feeds in a three aspect ratio so they won't get the screen, way they do on Snapchat or within Facebook's Canvas ad format or Instant Articles. Remember, marTech Europe returns to 12, London or UK November. People have to click on video in their feed, click on the expanded video, arrows will appear in upper right corner to decisively make the video 'fullscreen', to see a fullscreen vertical video on Facebook.
It's not supporting the format as fully as Snapchat, that had popularized vertical video to point that both Facebook and YouTube got on board with it past year, despite the fact that Facebook has been getting more obvious about its support of vertical videos.
Good for advertisers and publishers, in testing newest presentation style Facebook has seen that people most possibly will spend more time watching vertical videos and with the sound on when presented with the vertical versions in their feeds.
Previously vertical videos were cropped into squares when displayed in people's news feed, and people had to click to see the vertically oriented version. Now vertically formatted Live, videos and including TV ads broadcasts, will appear as vertically formatted videos in iOS and Android users' news feeds. Now vertically formatted Live, videos or even including commercials broadcasts, will appear as vertically formatted videos in iOS and Android users' news feeds.
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