Do not limit yourself to blogs only, when promoting content using Facebook ads. As a matter of fact, if you use your Facebook ads to promote an eBook you published, or an ad to send the audience to a landing page for a White Paper or an online course, seems more effective than just promoting your blog. Just a word of caution here. Start off with the smallest possible reach, when creating lookalike audiences. Needless to say, this ensures that the demographics of your selected audience match the ones of the lookalike audience created by Facebook. Companies starting off with their content strategy find that, despite investing a handsome amount in creating some great content, they are unable to reach their market segment. People are consuming their content. With that said, this raises alarms and creates a panic situation among the major stakeholders. You can use email addresses from your customers and potential leads to create updated custom audiences.
They might prefer reading your content as well, I'd say if these people liked the service or product you offer.
Spend some amount of time in doing best in order to determine exactly who your ideal audience is that you should want to target. So, use these details to create campaigns with your best content pieces to promote them, right after you have figured that out. Do have in mind that the below mentioned strategies can be used for promoting ebook, whitepapers, webinars, videos, infographics, blog posts or any other sort of content your company is producing.
You can expect 'e mail' submissions for an eBook or a whitish paper download or a podcast to be quite strong from leads that are already quite familiar with your brand. Now this strategy works best with fans, lists of customers and people visiting your website. Facebook ads are a great way to start off with your content marketing strategy. They are economical than other alternatives and offer the right percentage of tweaking to get your content seen by the right niche market. It's a good idea to see that Facebook ads offer the best ways to promote your content, I'd say in case you are creating great content with the right audience in sight. Facebook ads engage the right audience with your content, helps you create the right content as well, and, ultimately, allows you to gather lots of subscribers who enjoy sharing your content. Now please pay attention. There are 7 of the most awesome strategies that you can deploy to promote you latest and the greatest blog posts.
p way is to test them all as well as run A/B testing from these strategies and see which ones work best for you.
It all depends on the need of your content and business goals. Your fans on Facebook are most of the biggest assets to your brand, Therefore if you have not made the blunder of buying unconnected fans on Facebook. Your Facebook fans are people mostly interested in listening to what you have to say. They are your biggest brand advocates, except your mother. Let's hope you are showing them some decent stuff from your content. Look, there's a high probability that people who recently visited your website to read your articles, should visit again to read more of your content. You can use the Facebook 'retargeting' feature to show all the new posts to people who have already visited your website/blogs in the past 14 days. Being that, a lot of content on your social media page, is planning to help you gather e mail addresses from your target audiences with ease.
Reference to: http://connectio.io/boost-content-marketing-facebook-ads/
A major reason why Facebook ads are great for content marketing is because of their ability to target the perfect audience for your content.
Spend some amount of time in doing best in order to determine exactly who your ideal audience is that you should want to target. So, use these details to create campaigns with your best content pieces to promote them, right after you have figured that out. Do have in mind that the below mentioned strategies can be used for promoting ebook, whitepapers, webinars, videos, infographics, blog posts or any other sort of content your company is producing.
You can expect 'e mail' submissions for an eBook or a whitish paper download or a podcast to be quite strong from leads that are already quite familiar with your brand. Now this strategy works best with fans, lists of customers and people visiting your website. Facebook ads are a great way to start off with your content marketing strategy. They are economical than other alternatives and offer the right percentage of tweaking to get your content seen by the right niche market. It's a good idea to see that Facebook ads offer the best ways to promote your content, I'd say in case you are creating great content with the right audience in sight. Facebook ads engage the right audience with your content, helps you create the right content as well, and, ultimately, allows you to gather lots of subscribers who enjoy sharing your content. Now please pay attention. There are 7 of the most awesome strategies that you can deploy to promote you latest and the greatest blog posts.
p way is to test them all as well as run A/B testing from these strategies and see which ones work best for you. You can use them all, a combination from them or a just one of them.
It all depends on the need of your content and business goals. Your fans on Facebook are most of the biggest assets to your brand, Therefore if you have not made the blunder of buying unconnected fans on Facebook. Your Facebook fans are people mostly interested in listening to what you have to say. They are your biggest brand advocates, except your mother. Let's hope you are showing them some decent stuff from your content. Look, there's a high probability that people who recently visited your website to read your articles, should visit again to read more of your content. You can use the Facebook 'retargeting' feature to show all the new posts to people who have already visited your website/blogs in the past 14 days. Being that, a lot of content on your social media page, is planning to help you gather e mail addresses from your target audiences with ease.
Reference to: http://connectio.io/boost-content-marketing-facebook-ads/
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