All has actually been quiet on the Google front for the past few years. We've seen some significant changes to SERP designs, and some tweaks like the mobile-friendly update and naturally, RankBrain, but when it concerns significant updates like Panda and Penguin, Google's been reasonably steady. Now, after a prolonged hibernation, Google has officially announced its most current Penguin-related release, which most of us in the search community are calling "Penguin 4.0."
The upgrade makes some major changes to how Penguin operates, and if your strategy includes any search engine optimization (SEO), you need to know how this impacts you.
In case you aren't familiar with Google's update history, Penguin was an algorithm upgrade that first came out in 2012. The Panda update, which came a year prior to in 2011, drastically overhauled the way Google examined content quality, penalizing websites with "thin" or spammy material, and rewarding websites that used rich, comprehensive, important material. Penguin did something comparable for links, penalizing sites with doubtful links indicating them, or those coming from low-grade websites. It also rewarded sites with better-quality inbound link profiles.
Penguin was followed up with significant changes (Penguin 2.0 and 3.0), but also a series of smaller sized updates, and exactly what we called "revitalizes." Unlike the majority of Google's search algorithm, Penguin didn't upgrade constantly; rather, it underwent periodic data refreshes, which might update Google's interpretation of your current link profile.
If you developed some bad links that called for a charge, you might have had to wait months-- for the next refresh-- to see the results. Similarly, companies who were working to obtain from Google's dog house (or penguin home) by removing links that had triggered them to become punished had to wait until the next refresh to see the fruits of their efforts.
Source: http://www.forbes.com
The upgrade makes some major changes to how Penguin operates, and if your strategy includes any search engine optimization (SEO), you need to know how this impacts you.
A Brief History of the Penguin Algorithm
In case you aren't familiar with Google's update history, Penguin was an algorithm upgrade that first came out in 2012. The Panda update, which came a year prior to in 2011, drastically overhauled the way Google examined content quality, penalizing websites with "thin" or spammy material, and rewarding websites that used rich, comprehensive, important material. Penguin did something comparable for links, penalizing sites with doubtful links indicating them, or those coming from low-grade websites. It also rewarded sites with better-quality inbound link profiles.
Penguin was followed up with significant changes (Penguin 2.0 and 3.0), but also a series of smaller sized updates, and exactly what we called "revitalizes." Unlike the majority of Google's search algorithm, Penguin didn't upgrade constantly; rather, it underwent periodic data refreshes, which might update Google's interpretation of your current link profile.
If you developed some bad links that called for a charge, you might have had to wait months-- for the next refresh-- to see the results. Similarly, companies who were working to obtain from Google's dog house (or penguin home) by removing links that had triggered them to become punished had to wait until the next refresh to see the fruits of their efforts.
Source: http://www.forbes.com
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