Google has been testing a brand-new content platform called "Posts with Google," and it might have a substantial impact on brand searches, for both paid and natural.
All of us know that Google has had its struggles with aiming to develop its own social network; Google Buzz is dead, and Google Plus appears to be on its way out. This brand-new platform seems to have some social aspects to it, though it is very different from a social media.
On the official site for this platform, Google specifies the following:
Every day millions of people search on Google, a lot of whom are trying to find info about popular individuals and companies. Now we're experimenting with a new way for users to hear directly from select entities they're looking for on Google.
Confirmed people and companies can now interact with text, images and videos straight on Google. Developing content is quick and simple, and when published, posts will appear quickly in search engine result related to the publisher. Each post can also be shared on popular socials media.
It appears the objective for this platform is to offer real-time updates from individuals and organizations when someone carries out a direct brand name search This matches Google's Knowledge Graph results, which supply fast info for entities. Google was already doing this real-time upgrade by having official Twitter profiles and a tweet feed appearing for look for entities.
Let's have a look at the platform.
Have a look at the Tory Burch profile on posts.google.com. As you can see, it looks like a company social network profile page. It has a post feed, profile image and what appears to be a cover photo/banner.
The Tory Burch content feed is likewise appearing for top quality searches. Notice the content carousel that sits below the paid advertisements and at the top of the natural search listings.
This platform has a strong social combination too; social share buttons are prominent on the profile and in the content carousel that appears in the SERPs.
Effect on search.
This podium function is still experimental, and right now it's "welcome only." But if Google opens this as much as more people and brands, it will have a major effect.
As you can see in the Tory Burch content carousel above, the Google Posts content is really prominent and includes links, images and videos. This type of result can steal clicks from both paid ads and organic results. This is not always a bad thing, as the links within your posts can direct users to your website, which can conserve you budget on the paid search side.
From a conversion standpoint, this platform allows you to publish real-time updates, such as sales or promos, which can assist increase conversions on your site. This can likewise help sidetrack users from negative results that may be present on page one of your branded search results.
It would be fascinating if Google provided reporting metrics for this outcome type, such as natural impressions and clicks in the Search Analytics Report through Search Console (as they currently provide for websites).
At this point, we need to wait and see what Google decides to do. There is presently a wait list to use this platform, and I would extremely advise registering if you are representing a brand name or service. Visit the signup page here.
Source: http://searchengineland.com
All of us know that Google has had its struggles with aiming to develop its own social network; Google Buzz is dead, and Google Plus appears to be on its way out. This brand-new platform seems to have some social aspects to it, though it is very different from a social media.
On the official site for this platform, Google specifies the following:
Every day millions of people search on Google, a lot of whom are trying to find info about popular individuals and companies. Now we're experimenting with a new way for users to hear directly from select entities they're looking for on Google.
Confirmed people and companies can now interact with text, images and videos straight on Google. Developing content is quick and simple, and when published, posts will appear quickly in search engine result related to the publisher. Each post can also be shared on popular socials media.
It appears the objective for this platform is to offer real-time updates from individuals and organizations when someone carries out a direct brand name search This matches Google's Knowledge Graph results, which supply fast info for entities. Google was already doing this real-time upgrade by having official Twitter profiles and a tweet feed appearing for look for entities.
Let's have a look at the platform.
Have a look at the Tory Burch profile on posts.google.com. As you can see, it looks like a company social network profile page. It has a post feed, profile image and what appears to be a cover photo/banner.
The Tory Burch content feed is likewise appearing for top quality searches. Notice the content carousel that sits below the paid advertisements and at the top of the natural search listings.
This platform has a strong social combination too; social share buttons are prominent on the profile and in the content carousel that appears in the SERPs.
Effect on search.
This podium function is still experimental, and right now it's "welcome only." But if Google opens this as much as more people and brands, it will have a major effect.
As you can see in the Tory Burch content carousel above, the Google Posts content is really prominent and includes links, images and videos. This type of result can steal clicks from both paid ads and organic results. This is not always a bad thing, as the links within your posts can direct users to your website, which can conserve you budget on the paid search side.
From a conversion standpoint, this platform allows you to publish real-time updates, such as sales or promos, which can assist increase conversions on your site. This can likewise help sidetrack users from negative results that may be present on page one of your branded search results.
It would be fascinating if Google provided reporting metrics for this outcome type, such as natural impressions and clicks in the Search Analytics Report through Search Console (as they currently provide for websites).
At this point, we need to wait and see what Google decides to do. There is presently a wait list to use this platform, and I would extremely advise registering if you are representing a brand name or service. Visit the signup page here.
Source: http://searchengineland.com
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